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Key findings of Millennials study

Key findings of Millennials study

In April 2015, HRTPO staff began preparing a study to determine the effects of various factors on Millennial alternative transportation usage (walk, bike, and transit). Millennials are defined as being born between 1982 and 2000. The draft study was presented at the July 1, 2015 TTAC meeting, and a 45-day public comment period ensued. Based on the comments received, staff conducted additional research and revised the study.  Approximately 12 citizens and one public agency submitted comments. 

By analyzing National Household Travel Survey (NHTS) data from 1983 to 2009, staff arrived at two key findings. First, it was found that in 2008/2009, Millennials in Hampton Roads were twice as likely as members of other generations to use alternative transportation, as depicted in the pie chart.

pie chart: alternative transportation of millenials

Second, it was found nationally that being 16-17 years old, being a Millennial, and living in a household with an overall income of less than $20,000 increased the odds of a commuter using alternative transportation, as shown in the bar chart. 

bar chart: alternative transportation odds factors

Several important trends were established, including the declining use of alternative transportation over recent decades, and the relationship between increasing income and decreasing alternative transportation usage. Considering all seven (7) factors (income, generation, etc.), HRTPO staff would expect usage of alternative transportation for commuting in Hampton Roads to increase from 5.3% (2010) to 6.9% (2050).

The HRTPO Board approved the final report at its September 17, 2015 meeting.


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