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Transportation Demand Management

Transportation Demand Management (TDM)

Transportation Demand Management (TDM) programs are designed to reduce traffic congestion through a variety of mobility options, such as ridesharing, transit usage, telecommuting, and spreading out the peak period traffic.  TDM strategies focus on alternatives to driving alone by encouraging the use of alternate transportation modes or programs.


TRAFFIX - Transportation Alternatives Logo

In Hampton Roads, TRAFFIX is a cooperative public service, established in 1995, that implements TDM strategies by offering information and services on transportation alternatives to area commuters.  TRAFFIX promotes and implements a wide variety of programs and incentives, including carpooling and commuter matching, guaranteed ride programs, NuRide rewards, park and ride, park and sail, vanpooling and van leasing, and teleworking.  TRAFFIX works with area employers, including the military, to educate, develop, and implement transportation alternative programs for their employees.

TRAFFIX staff are employees of Hampton Roads Transit (HRT); however, funding is provided through the Hampton Roads Transportation Planning Organization (HRTPO). The HRTPO has authorized annual funding for TRAFFIX through Congestion Mitigation and Air Quality (CMAQ) and/or Regional Surface Transportation Program (RSTP) funding since Fiscal Year (FY) 1995. The TRAFFIX Oversight Subcommittee (TOS), made up of transportation professionals from the cities and counties in the Metropolitan Planning Area (MPA), the Virginia Department of Transportation (VDOT), Federal Highway Administration (FHWA), U.S. Navy, and the Virginia Department of Rail and Public Transportation (DRPT), reviews the progress and status of TRAFFIX three times per year. The TOS reports to the Transportation Technical Advisory Committee (TTAC), which in turn reports to the HRTPO board.

TRAFFIX administers many programs internally and also advertises TDM programs administered by outside organizations. The Commuter Computer, Vanpool Program, Guaranteed Ride Program, and park & ride lots are operated by TRAFFIX, while NuRide Rewards and Telework!VA are programs of other agencies which TRAFFIX promotes for Hampton Roads.

For more information on TRAFFIX, click here.

TRAFFIX Annual Report

In March 2014, TRAFFIX staff prepared the TRAFFIX Annual Report (FY2013). This report defines and tabulates a comprehensive set of performance measures for TRAFFIX, covering the actions of TRAFFIX, the outcomes of the TRAFFIX programs, and the annual TRAFFIX budget. A baseline of performance data is compiled from Fiscal Year (FY) 2007 through FY 2013, when available. This report is prepared by TRAFFIX in coordination with the TRAFFIX Oversight Subcommittee (TOS), the Transportation Technical Advisory Committee (TTAC), and the Hampton Roads Transportation Planning Organization (HRTPO).

The final draft of the FY2014 TRAFFIX Annual Report is now available.

Long-Range TDM Plans

Virginia Department of Rail and Public Transit (DRPT) works with Virginia transportation demand management agencies to develop Long-Range Transportation Demand Management (TDM) Plans. The plans provide long-term planning, goals, strategies, performance management and budgeting guidance for the operation of TDM programs throughout the Commonwealth.  The plans include a 25-year planning horizon, and near term recommendations (1-6 year) will be consistent with the Six-Year Improvement Program (SYIP) and Statewide Transportation Improvement Program (STIP).

Long-Range Transportation Demand Management (TDM) Plan for TRAFFIX/Hampton Roads (February 2010).

Statewide TDM Report

How Virginia is Using Transit and Transportation Demand Management Programs to Address Highway Congestion and Single Occupant Vehicle (SOV) Travel, Report Document No. 292, To the Governor and the General Assembly of Virginia (2011).